The Challenge
A direct hotel chain enlisted Ad.net to deliver new bookings in an efficient manner through a non-brand strategy.
Our Solution
LendingTree is a leading online marketplace that connects consumers with the choices they need to be confident in their financial decisions. LendingTree empowers people to shop for financial services the same way they would shop for airline tickets or hotel stays, comparing multiple offers from a nationwide network of over 500 partners in one simple search, and can choose the option that best fits their financial needs. Services include mortgage loans, refinances, auto loans, personal loans, business loans, student refinances, credit cards and more.
LendingTree aimed to expand its relationship with Ad.net and capitalize on the initial successes of their campaigns together. LendingTree’s goal was to achieve a greater Return on Ad Spend (ROAS), increase its brand reach, and look to gain new customers for the reverse mortgage loans, purchasing, home equity, and refinancing lines of its business.
In June 2018, Ad.net partnered with LendingTree to meet the company’s digital advertising objectives by driving traffic to LendingTree’s landing pages via searched keywords. Ad.net helped LendingTree extend its reach into new markets, exceed ROAS goals and generate quality leads through its SmartPricing algorithm.
Ad.net’s Smart Pricing technology has continuously learned and adjusted to improve performance while its hands-on “test and report back” solution has driven continued success throughout the campaign with LendingTree. At the end of 2018, Ad.net exceeded the Return on Investment (ROI) goals by 30%, showing that Ad.net can deliver mass scale and performance.
For the past three years, Ad.net has surpassed goals in each ad group anywhere in between 108% – 123%. This continued success has encouraged the partnership to expand into other opportunities with LendingTree’s lines of business such as personal loans, student loans, and credit cards.
