Achieve Increased Online Traffic with

By August 7, 2023 August 29th, 2023 No Comments

The Challenge

A leading telecom provider extended their campaigns from traditional search to run with The urgency to fill the gap of increased online traffic was a priority to generate new customers. 

Our Solution

The Account Management and Business Intelligence teams worked diligently to optimize ad groups, keywords, bids, and sources. The advertiser launched both Brand and Non-Brand keywords to optimize Cost Per Order (CPO). With’s SmartPricing capabilities, the advertiser successfully drove orders efficiently against their goals. 

Not only did the advertiser scale the test budget from $40,000 to a $800,000 yearly commitment, but also generated 1,620 orders, with CPOs performing 44% more efficient than the relative CPO goals. Performance and budgets continue to grow quarter over quarter. The advertiser now relies on their partnership to drive new customer acquisitions.



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