The Challenge

A leading department store enlisted Ad.net drive incremental purchase volume.

Our Solution

Ad.net launched a retail client within our marketplace at a 3:1 ROAS goal. We optimized based on being ROAS focused and achieved a 5:1 ROAS over a 3-month period. Additionally, we saw a spike in ROAS of 12:1 during Black Friday and Cyber Monday weekend. As a result of exceeding the ROAS goal, our client re-allocated budget to Ad.net during the holiday season. Initially contracted as a one-month $25,000 test, the client’s campaign scaled to a six-figure monthly budget with an overall investment of $625,000 over a 10-week period. Ad.net sees tremendous success within the retail vertical and it is one of the largest and best performing within the Ad.net marketplace.

GOAL

3:1

ROAS
RESULT

5:1

ROAS

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