The Challenge

A direct hotel chain enlisted Ad.net to deliver new bookings in an efficient manner through a non-brand strategy.

Our Solution

Over a 17-month period, Ad.net scaled a $20,000 regional test campaign to a nationwide campaign with a $147,000 monthly commitment. To achieve this success, Ad.net’s technology tracked each touch point of the consumer journey to ensure efficient bookings. This allowed Ad.net to make sure the correct audience who would do actual bookings were targeted versus researchers of hotels. Ensuring that the right message is sent to the right user at the right time of purchase was essential for success.  Ad.net leveraged Non-Brand keywords and focused on our “efficiency first, scale second” approach, which allowed for methodical introductions to new markets without jeopardizing performance

GOAL

2.0

ROAS
RESULT

2.6

ROAS

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