The Challenge

A direct hotel chain enlisted to deliver new bookings in an efficient manner through a non-brand strategy.

Our Solution

Over a 17-month period, scaled a $20,000 regional test campaign to a nationwide campaign with a $147,000 monthly commitment. To achieve this success,’s technology tracked each touch point of the consumer journey to ensure efficient bookings. This allowed to make sure the correct audience who would do actual bookings were targeted versus researchers of hotels. Ensuring that the right message is sent to the right user at the right time of purchase was essential for success. leveraged Non-Brand keywords and focused on our “efficiency first, scale second” approach, which allowed for methodical introductions to new markets without jeopardizing performance






Advertise with