The Challenge

A global insurer enlisted Ad.net to help acquire new policies in an efficient manner.

Our Solution

Given the insurer’s extensive market presence, they sought to find the incremental yet efficient customer. The insurance brand has been a staple for nearly one hundred years and saw CPCs increasing, so new users and efficiencies were tantamount as well as vetting a partner that was able to execute on both at scale.  To ensure Ad.net focused on its mantra, “efficiency first, scale second,” it started with one product line. Having successfully optimized to high valued leads which led to efficient policy closes via multi-event tracking and optimization, Ad.net was able to achieve success.

Ad.net successfully achieved both the client’s front-end acquisition goal from a two-page form submit, while optimizing for the long-term value of newly acquired leads to be upsold. Overall, Ad.net launched three new product lines to successfully grow the insurer’s footprint within Ad.net over the last three years.

GOAL

35

NEW POLICIES WEEKLY
RESULT

48

NEW POLICIES WEEKLY

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