Boosting Advertiser ROI During the Early Holiday Season

Boosting Advertiser ROI During the Early Holiday Season

By November 21, 2022 July 25th, 2023 No Comments

Black Friday and Cyber Monday are the two most anticipated shopping events of the year, and they are fast approaching. As we have seen year after year, advertiser ROIs skyrocket and sometimes end up generating most of their revenue for the entire fiscal year. It is never too early, or too late, to start up your holiday campaign and early holiday shopping is trendy! In a survey conducted by Bankrate, about a quarter of holiday shoppers will start shopping by the end of September and about half by the end of October. Diversifying your holiday ad spend appropriately can double your ROI during the early holiday season.  

Many companies are taking part in early holiday shopping campaigns, whether it’s an early “Black Friday in October” promo or “Cyber month”. More recently we have seen Amazon partake in their second Amazon prime day sale, with the motive for shoppers to start holiday shopping early. According to Salesforce, “29% of holiday sales will occur in the first three weeks of November – before Cyber Week even begins.” Running an early holiday shopping campaign is one of the quickest and easiest ways to drive revenue.  

Starting your campaigns early will set you up for success for the holiday shopping season. Lengthening your campaign with special promotions could set you up for a competitive advantage, whether it be utilizing email marketing, search campaigns, or social ads.’s search and social services further diversify your audience and showcase your ads with a user-friendly experience.’s top advertisers perform at 2-5X their ROI goals during Q4 and could double if they started earlier. 

Looking back at the 2021 holiday shopping season, saw a significant trend in the retail industry where the revenue generated in Q4 accounted for 47% of the total yearly revenue produced. By starting early and diversifying your holiday spending, your company could reach these all-time revenue records earlier, as well as achieve a competitive advantage within your company’s vertical. Utilizing’s Search and Social services will prioritize your reach and double your ROI with a frictionless experience for your early holiday media plans. 

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