Frequently Asked Questions

Does have a minimum spend per month, or like AdWords/Bing you don’t?

We have a $5K minimum spend, however, we recommend testing enough for to get data. Recommended budgets are based on performance goals.

Do we give you a list of keywords to run on?

Yes, please provide your keyword list and KPIs. We can provide a Media Plan to address’s capabilities and share our strategy to best meet your goals.

Are we required to put a pixel on our site?

We do not require pixeling at all for us to optimize.

What is the difference between you and your competitors?

  • Better technology!
  • Exclusive distribution that does not cannibalize your existing search programs.
  • Our retention rate is significantly longer than our competitors (3X).
  • Our “efficiency first, scale second” approach.

What are your brand safety measures?

  • Negative Keyword Match
  • Content Filters
  • Blacklists
  • User Agent and IP Blocks

What is the typical approach you take when testing a new brand? will be compared to our large search partners (Google, Bing), how do you typically stack up? Where could we expect to see gains / efficiencies?

We build out a media plan for our clients thereby vetting each opportunity and presenting capabilities on paper. We have tended to be benchmarked performance-wise against both GDN and Bing. Gains and efficiencies can happen pretty quickly due to our level of depth at optimization.

Brand v. Non-Brand?

We usually start with all brand terms and top non-brand terms, as we want to ensure we maximize brand terms first.

Are IOs flexible (in case of underperformance or under spend)?

Yes, we traditionally convey what we can do weekly or mid-month depending on client preference, so our agency partners can adjust up or down IO’s.

What is the process for setup?

Post IO, we have a couple pre-questions for you, and we send over our ad specs. Most of our clients usually download their assets from Google for ease.

Do you have an API with Marin & Kenshoo?

We have an API with both, it is a stats API as we do the bid management on our platform (which you have real time access to). It is called a Publisher Self Deployment with those companies.

Are there particular industries that work best?

Automotive, Finance, Retail, and Travel have tended to do very well.

Particular types of KPIs (branding v. DR)?

We are able to accommodate both, usually with our branding clients they do employ some form of metrics, such as engagement. That said, clients that have a quantifiable (could be engagement) performance metric are our sweet spot.

Still have questions?

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