We have a $5K minimum spend, however, we recommend testing enough for Ad.net to get data. Recommended budgets are based on performance goals.
Yes, please provide your keyword list and KPIs. We can provide a Media Plan to address Ad.net’s capabilities and share our strategy to best meet your goals.
We do not require pixeling at all for us to optimize.
- Better technology!
- Exclusive distribution that does not cannibalize your existing search programs.
- Our retention rate is significantly longer than our competitors (3X).
- Our “efficiency first, scale second” approach.
- Negative Keyword Match
- Content Filters
- User Agent and IP Blocks
What is the typical approach you take when testing a new brand? Ad.net will be compared to our large search partners (Google, Bing), how do you typically stack up? Where could we expect to see gains / efficiencies?
We build out a media plan for our clients thereby vetting each opportunity and presenting capabilities on paper. We have tended to be benchmarked performance-wise against both GDN and Bing. Gains and efficiencies can happen pretty quickly due to our level of depth at optimization.
We usually start with all brand terms and top non-brand terms, as we want to ensure we maximize brand terms first.
Yes, we traditionally convey what we can do weekly or mid-month depending on client preference, so our agency partners can adjust up or down IO’s.
Post IO, we have a couple pre-questions for you, and we send over our ad specs. Most of our clients usually download their assets from Google for ease.
We have an API with both, it is a stats API as we do the bid management on our platform (which you have real time access to). It is called a Publisher Self Deployment with those companies.
Automotive, Finance, Retail, and Travel have tended to do very well.
We are able to accommodate both, usually with our branding clients they do employ some form of metrics, such as engagement. That said, clients that have a quantifiable (could be engagement) performance metric are our sweet spot.