The Challenge

A Tier 2 automotive advertiser enlisted Ad.net to increase the number of dealer locator leads and tap into a new customer base for its summer sale event.

Our Solution

Ad.net geo-targeted Southern California, specifically users in Los Angeles, Orange County, and San Diego to generate leads during the client’s summer sale event. Ad.net wanted to ensure we reached the right in market user with the right message at the right time of intent.  By employing specific user level targeting, success was achieved beyond the clients’ expectations.

Ultimately, Ad.net outperformed the major search networks by delivering an overall campaign CPA 34% below goal. Our CPA improved week over week as our propriety predictive analytics algorithm called SmartPricing continued to deliver efficient performance.

GOAL

18

CPA
RESULT

12

CPA

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