The Challenge

A top online school enlisted Ad.net to increase the number of enrollments.

Our Solution

Over a 12-month period, Ad.net drove new enrollments at a cost 25% below the benchmark Cost Per Enrollment goal. The key to Ad.net’s success was tracking multiple events through its Big Data Infrastructure and looking at conversion rate on four key metrics. This allowed Ad.net to not only look at front end leads for the client, but ultimately optimize to actual fully enrolled students.  Throughout the campaign flight, Ad.net generated over 1,000 new students for our client. Overall, we showed strong performance for the online school and delivered at a $3,000 CPE.

GOAL

4,000

CPA
RESULT

3,000

CPA

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