The Challenge

A mortgage advertiser enlisted Ad.net to drive high valued new funded loans.

Our Solution

For a financial services client, Ad.net was able to drive new funded loans with an average loan value of $420,000. We targeted the right in-market user by utilizing the specific message to the consumer at the right time of intent. Ad.net executed a strategy that employed multi-event tracking with web and phone. Through tracking downstream events, we optimized to close rate of loans to make sure the potential borrowers were qualified. By defining the higher valued audience, we ensured the client’s goals were hit within the first 90 days. Due to a successful test campaign, the client increased their budget from a $25,000 test to a $125,000 monthly budget within four months. The client has continued to partner with Ad.net over the last two years.

GOAL

Close

RATE
RESULT

30

ABOVE BASELINE

Advertise with Ad.net