The Challenge

A mortgage advertiser enlisted to drive high valued new funded loans.

Our Solution

For a financial services client, was able to drive new funded loans with an average loan value of $420,000. We targeted the right in-market user by utilizing the specific message to the consumer at the right time of intent. executed a strategy that employed multi-event tracking with web and phone. Through tracking downstream events, we optimized to close rate of loans to make sure the potential borrowers were qualified. By defining the higher valued audience, we ensured the client’s goals were hit within the first 90 days. Due to a successful test campaign, the client increased their budget from a $25,000 test to a $125,000 monthly budget within four months. The client has continued to partner with over the last two years.






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