How to Market to Women with Search
June 15, 2018
With the number of women searching increasing year over year, reaching this demographic is vital to driving sales online and in-store. At Ad.net, our search campaigns enable retailers to successfully market to women with spending power.
Make An Impression: Best Practices for Search Ad Copy
April 10, 2018
Read through our best practices for writing effective ad copy before you launch your next search campaign.
Achieving Success with Intent Data
January 30, 2018
How can advertisers achieve success in a search campaign? Through intent data, which allows marketers to deliver the right ad to the right audience at the right time.
The Future of Search Technology
December 5, 2017
Search technology that was once limited to simple search engines has paved the way to include voice, social, and site search.
Reducing Customer Churn
May 2, 2017
As Tom Peters once said, a sale momentarily weds a company and a customer. The length of the post-sale marriage, if you will, depends on many factors
In Search of Success for a Travel Advertiser
May 2, 2017
Ad.net’s advertisers, who run paid search campaigns with some or all of the big 3 search networks, turn to our marketplace as an extension of what they currently do.
When a New Media Partner Does Not Meet (i.e. Surpasses) Expectations
May 2, 2017
“We were expecting an on-target campaign from a new partner, but we did not foresee how easy and uninvolved was the entire process of bringing Ad.net onboard as a partner”
More Data Sharing: Why Is Less Optimization The Victim in The Data Gap between Buyers and Sellers
May 2, 2017
A lack of trust between buyers and sellers has meant that data from buyers that could have really helped their vendors to optimize their campaigns
What’s a Search Marketer To Do? The Answer is Everything, from Programmatic Display to Native
May 2, 2017
In the early days of paid search, when there was a time that Google, Yahoo and MSN had equal shares of
iMedia Brand Summit: Challenger brands have to slay monsters
May 2, 2017
At the 2015 iMedia Brand Summit held in San Diego, Julian Alridge, who is the VP of Brand Activation at Charles Schwab, delivered a keynote address
LTV: Getting Closer
May 2, 2017
At a recent meeting with an agency in New York whose clients run with Ad.net, an interesting conversation
Data and Measurement and Performance: Baseball Anyone?
May 2, 2017
A greater use of data on prospective customers. Development of a proprietary database. Significant increase in uploading intelligence into a database. Emphasis on real-time reports
The Big 3 in the ad:tech Line-Up
May 2, 2017
The digital advertising community will gather in New York at the upcoming ad:tech conference and discuss a range of topics that will be
The Ad Blocking Discussion from iMedia Agency Summit: Biggest Boycott in History?
May 2, 2017
“This is the biggest boycott in the history of humankind, and it’s growing.” So proclaimed Chris Arens as he led a discussion on the topic.
How Data-Driven Attribution Returned Great Returns For TransUnion
May 2, 2017
At the Dec 2015 Search Insider Summit hosted by MediaPost, TransUnion CMO Ken Chaplin
Ad Blocking (The User Experience is King)
May 2, 2017
Reaction in 2015 to the abundance of intrusive ads and screen takeovers was not revolutionary.
What’s the Data Behind That Driver and Voter?
May 2, 2017
It’s good not to mix politics and religion. So let’s mix politics and autos and data.
Q&A with Ad.net Founder and CEO Jon Waterman
May 2, 2017
To all the young entrepreneurs out there, here’s some advice. Q&A with Ad.net Founder and CEO Jon Waterman.
The Future of VR and Advertising
May 2, 2017
VR is on the rise and we can’t help but think about how this will change the way we advertise. We sat down with VR enthusiast and manager of One World VR, Justin Nakamura, to discuss how he sees VR playing a roll in the advertising space.
The Importance of Video in the Digital Space
May 2, 2017
Our resident expert Adam Clayton shares his thoughts on why video is dominating the digital space.
Ad.net Publisher Redesign
May 2, 2017
Our website traditionally has focused on the advertiser side of the digital space, however publishers have always played a huge role in what we do and how we reach new audiences.
Holiday Campaign Optimization
May 2, 2017
Things to consider when planning your holiday campaign strategy.
The Do’s and Don’ts of Retargeting
May 2, 2017
To celebrate the new year we’ve decided to put together a useful list of retargeting do’s and don’ts to consider when you retarget visitors and customers.
What Makes a Good Publisher
May 2, 2017
Advice for potential publishers: what we look for and things you should consider before working with an advertising firm.
4 Ways To Differentiate Yourself In Digital Marketing
May 2, 2017
What’s digital or online advertising? Digital advertising is a form of marketing where businesses use Internet technology to deliver promotional advertisements, through email, search, social media, display, video and affiliate websites.
Video Metrics Vs. Video Views
April 18, 2017
What metrics should you consider when measuring the success of your video campaign?