How to Market to Women with Search

June 15, 2018

With the number of women searching increasing year over year, reaching this demographic is vital to driving sales online and in-store. At, our search campaigns enable retailers to successfully market to women with spending power.

Make An Impression: Best Practices for Search Ad Copy

April 10, 2018

Read through our best practices for writing effective ad copy before you launch your next search campaign.

Achieving Success with Intent Data

January 30, 2018

How can advertisers achieve success in a search campaign? Through intent data, which allows marketers to deliver the right ad to the right audience at the right time.

The Future of Search Technology

December 5, 2017

Search technology that was once limited to simple search engines has paved the way to include voice, social, and site search.

Reducing Customer Churn

May 2, 2017

As Tom Peters once said, a sale momentarily weds a company and a customer. The length of the post-sale marriage, if you will, depends on many factors

In Search of Success for a Travel Advertiser

May 2, 2017’s advertisers, who run paid search campaigns with some or all of the big 3 search networks, turn to our marketplace as an extension of what they currently do.

When a New Media Partner Does Not Meet (i.e. Surpasses) Expectations

May 2, 2017

“We were expecting an on-target campaign from a new partner, but we did not foresee how easy and uninvolved was the entire process of bringing onboard as a partner”

More Data Sharing: Why Is Less Optimization The Victim in The Data Gap between Buyers and Sellers

May 2, 2017

A lack of trust between buyers and sellers has meant that data from buyers that could have really helped their vendors to optimize their campaigns

What’s a Search Marketer To Do? The Answer is Everything, from Programmatic Display to Native

May 2, 2017

In the early days of paid search, when there was a time that Google, Yahoo and MSN had equal shares of

iMedia Brand Summit: Challenger brands have to slay monsters

May 2, 2017

At the 2015 iMedia Brand Summit held in San Diego, Julian Alridge, who is the VP of Brand Activation at Charles Schwab, delivered a keynote address

LTV: Getting Closer

May 2, 2017

At a recent meeting with an agency in New York whose clients run with, an interesting conversation

Data and Measurement and Performance: Baseball Anyone?

May 2, 2017

A greater use of data on prospective customers. Development of a proprietary database. Significant increase in uploading intelligence into a database. Emphasis on real-time reports

The Big 3 in the ad:tech Line-Up

May 2, 2017

The digital advertising community will gather in New York at the upcoming ad:tech conference and discuss a range of topics that will be

The Ad Blocking Discussion from iMedia Agency Summit: Biggest Boycott in History?

May 2, 2017

“This is the biggest boycott in the history of humankind, and it’s growing.” So proclaimed Chris Arens as he led a discussion on the topic.

How Data-Driven Attribution Returned Great Returns For TransUnion

May 2, 2017

At the Dec 2015 Search Insider Summit hosted by MediaPost, TransUnion CMO Ken Chaplin

Ad Blocking (The User Experience is King)

May 2, 2017

Reaction in 2015 to the abundance of intrusive ads and screen takeovers was not revolutionary.

What’s the Data Behind That Driver and Voter?

May 2, 2017

It’s good not to mix politics and religion. So let’s mix politics and autos and data.

Q&A with Founder and CEO Jon Waterman

May 2, 2017

To all the young entrepreneurs out there, here’s some advice. Q&A with Founder and CEO Jon Waterman.

The Future of VR and Advertising

May 2, 2017

VR is on the rise and we can’t help but think about how this will change the way we advertise. We sat down with VR enthusiast and manager of One World VR, Justin Nakamura, to discuss how he sees VR playing a roll in the advertising space.

The Importance of Video in the Digital Space

May 2, 2017

Our resident expert Adam Clayton shares his thoughts on why video is dominating the digital space. Publisher Redesign

May 2, 2017

Our website traditionally has focused on the advertiser side of the digital space, however publishers have always played a huge role in what we do and how we reach new audiences.

Holiday Campaign Optimization

May 2, 2017

Things to consider when planning your holiday campaign strategy.

The Do’s and Don’ts of Retargeting

May 2, 2017

To celebrate the new year we’ve decided to put together a useful list of retargeting do’s and don’ts to consider when you retarget visitors and customers.

What Makes a Good Publisher

May 2, 2017

Advice for potential publishers: what we look for and things you should consider before working with an advertising firm.

4 Ways To Differentiate Yourself In Digital Marketing

May 2, 2017

What’s digital or online advertising? Digital advertising is a form of marketing where businesses use Internet technology to deliver promotional advertisements, through email, search, social media, display, video and affiliate websites.

Video Metrics Vs. Video Views

April 18, 2017

What metrics should you consider when measuring the success of your video campaign?