manages intent and audience-based targeting campaigns for global brands and leading marketers

ABOUT AD.NET extends the campaigns of advertisers from traditional search engines and leverages a proprietary technology stack to help brands acquire new customers in an efficient and scalable manner. Founded over 15 years ago and headquartered in Los Angeles, is led by an internet search pioneer. The company is committed to developing additional solutions and ensuring exceptional service to be at the forefront of the digital advertising needs of advertisers ranging from Fortune 100 brands to SMBs.


Jon Waterman, CEO

Jon Waterman is the founder of where he leads the company’s corporate operations and strategic planning. A pioneer in paid search who founded his first company in 1998, Jon brings his internet advertising expertise and vision to’s product development. Under his direction, has grown significantly from an innovative leader in search advertising to a multi-channel solution for display, video and native advertising.

Jon has presented at industry trade shows and his insight has been featured in online marketing publications. Jon is a member of YPO (Young Presidents’ Organization) and has been recognized by the EY Entrepreneur Of The Year program.

Jon holds a Bachelor of Arts degree in Communications from the University California, Santa Barbara.

Ray Hon, Chief Technology Officer

Ray leads product development efforts for as the company’s CTO and is responsible for the architecture and design of’s platform. Ray brings over 13 years experience in online advertising and has worked at Datapop, Adconion Media Group, and Yahoo!. At Datapop, he was a founding engineer and key architect of the advertising platform, developing taxonomy and semantic rules to create custom ads. Ray’s work at Adconion, as Director of Engineering, was focused on the development of real-time analytic systems and the advertising management platform. Ray earned a BS in Computer Science from California State Polytechnic University, Pomona and a BS in Biochemistry from UCLA.

Tony Nguyen, Chief Information Officer

Tony is the CIO for, and is responsible for managing all the technical operations of the platform and infrastructure. At, he has played a key role in developing and refining meta-search ad-serving technology. Tony has more than 10 years of technology experience and has previously held senior-level positions at Internet companies including, which was sold to Centerspan Communications (an Intel company) and Redswoosh, which was acquired by Akamai Technologies. Tony has been an original team member of multiple technology startups and has developed innovative ways to deliver content to consumers via unique data-sharing technology. Tony attended UCLA.

Caryn Wernecke, Chief Financial Officer

Caryn manages all of the financial matters of the company, including accounting and financial reporting, budgeting and financial planning. In addition, she oversees the human resources function at Caryn has over 10 years of financial management experience, from involvement in major acquisitions by a public company to overseeing day-to-day accounting and financial tasks. She brings significant experience in internet advertising to her role at Caryn graduated from UCLA in 2000 with a BA degree.

Todd Ulise, Senior Vice President of Sales

Todd runs the sales and marketing team at and is responsible for new client acquisition and revenue. He brings 18+ years of experience in digital marketing and has held various leadership positions. Prior to joining, Todd founded iMarket Services (IMS) and The Laugh Button, a boutique digital agency and comedy destination site whose clients included Comedy Central, HBO, Nickelodeon, Sierra Mist and NBC Universal. Prior to IMS Todd started the Publishing team at TrafficMarketPlace the first performance based online ad network. Todd graduated from University of Arizona Cum Laude with a Triple Major in Entrepreneurship, Philosophy and Political Science and received an M.B.A in Leadership and Management from Pepperdine University.

Justin Nakamura, Vice President, Business Intelligence

Justin leads the Business Intelligence team at, which manages data needs for all business units. With a background in FinTech architecting and building automated trading systems using genetic algorithms to train neural networks, Justin joined in 2013 as a software engineer. He has over 10 years of experience in the fields of software development, data science and big data. Justin has done extensive research in both probability theory and game theory and is passionate about their practical applications.