Display & Video Overview
Ad.net brings extensive media buying expertise to advertiser campaigns, buying directly through exclusive publisher partnerships and programmatically through exchanges and DSPs. Our Ad Operations team accesses first-look RTB and exchange-based inventory, native and premium publishers. We buy a combination of RTB and direct publishers, optimized via our private first-party search data, third-party data, and verification partners.
Unique First Party Data
Our retargeting is a blended strategy of combining audience data using our first-party search data combined with third-party audience data. By layering our search data onto third-party data, we have additional and unique data points for audience interest and intent. Take advantage of intent signals from our search channel. Target users who visited your site and searched on keywords relevant to your product or service. You capture additional and similar customers through lookalike modeling as our technology builds user profiles and gathers information from searches performed, sites searches, and search intervals.
Campaign Performance Success
Our Account Management and Ad Operations teams target your display campaign to reach in-market customers qualified by their keyword searches. Your display advertising targets sites visited by prospective customers before and after they visit your site. Our campaign management expertise, combined with our exclusive data, drive lower CPM and higher ROI for our display advertisers