How can advertisers achieve success in a search campaign? Through intent data, which allows marketers to deliver the right ad to the right audience at the right time.
Search technology that was once limited to simple search engines has paved the way to include voice, social, and site search.
As Tom Peters once said, a sale momentarily weds a company and a customer. The length of the post-sale marriage, if you will, depends on many factors
Ad.net’s advertisers, who run paid search campaigns with some or all of the big 3 search networks, turn to our marketplace as an extension of what they currently do.
“We were expecting an on-target campaign from a new partner, but we did not foresee how easy and uninvolved was the entire process of bringing Ad.net onboard as a partner”
A lack of trust between buyers and sellers has meant that data from buyers that could have really helped their vendors to optimize their campaigns
In the early days of paid search, when there was a time that Google, Yahoo and MSN had equal shares of
At the 2015 iMedia Brand Summit held in San Diego, Julian Alridge, who is the VP of Brand Activation at Charles Schwab, delivered a keynote address
At a recent meeting with an agency in New York whose clients run with Ad.net, an interesting conversation
A greater use of data on prospective customers. Development of a proprietary database. Significant increase in uploading intelligence into a database. Emphasis on real-time reports
The digital advertising community will gather in New York at the upcoming ad:tech conference and discuss a range of topics that will be
“This is the biggest boycott in the history of humankind, and it’s growing.” So proclaimed Chris Arens as he led a discussion on the topic.
At the Dec 2015 Search Insider Summit hosted by MediaPost, TransUnion CMO Ken Chaplin
Reaction in 2015 to the abundance of intrusive ads and screen takeovers was not revolutionary.
It’s good not to mix politics and religion. So let’s mix politics and autos and data.
To all the young entrepreneurs out there, here’s some advice. Q&A with Ad.net Founder and CEO Jon Waterman.
VR is on the rise and we can’t help but think about how this will change the way we advertise. We sat down with VR enthusiast and manager of One World VR, Justin Nakamura, to discuss how he sees VR playing a roll in the advertising space.
Our resident expert Adam Clayton shares his thoughts on why video is dominating the digital space.
Our website traditionally has focused on the advertiser side of the digital space, however publishers have always played a huge role in what we do and how we reach new audiences.
Things to consider when planning your holiday campaign strategy.
To celebrate the new year we’ve decided to put together a useful list of retargeting do’s and don’ts to consider when you retarget visitors and customers.
Advice for potential publishers: what we look for and things you should consider before working with an advertising firm.
What’s digital or online advertising? Digital advertising is a form of marketing where businesses use Internet technology to deliver promotional advertisements, through email, search, social media, display, video and affiliate websites.
What metrics should you consider when measuring the success of your video campaign?