Ad.net extends the campaigns of advertisers from traditional search networks and leverages an automated bidding platform to scale campaigns efficiently and methodically. Capturing extensive first-party search data, the company has developed a completely unique solution for audience targeting in additional channels. Founded over 12 years ago and headquartered in Los Angeles, Ad.net is a team of employees with deep digital advertising experience. Led by an internet search pioneer, the company is committed to developing additional solutions, deepening its programmatic capabilities and ensuring exceptional service to meet the digital advertising needs of advertisers ranging from Fortune 100 brands to SMBs.


Jon Waterman, CEO

Jon Waterman is the founder of Ad.net where he leads the company’s corporate operations and strategic planning. A pioneer in paid search who founded his first company in 1998, Jon brings his internet advertising expertise and vision to Ad.net’s product development. Under his direction, Ad.net has grown significantly from an innovative leader in search advertising to a multi-channel solution for display, video and native advertising.

Jon has presented at industry trade shows and his insight has been featured in online marketing publications. Jon is a member of YPO (Young Presidents’ Organization) and has been recognized by the EY Entrepreneur Of The Year program.

Jon holds a Bachelor of Arts degree in Communications from the University California, Santa Barbara.

Ray Hon, Chief Technology Officer

Ray leads product development efforts for Ad.net as the company’s CTO and is responsible for the architecture and design of Ad.net’s platform. Ray brings over 13 years experience in online advertising and has worked at Datapop, Adconion Media Group, and Yahoo!. At Datapop, he was a founding engineer and key architect of the advertising platform, developing taxonomy and semantic rules to create custom ads. Ray’s work at Adconion, as Director of Engineering, was focused on the development of real-time analytic systems and the advertising management platform. Ray earned a BS in Computer Science from California State Polytechnic University, Pomona and a BS in Biochemistry from UCLA.

Tony Nguyen, Chief Information Officer

Tony is the CIO for Ad.net, and is responsible for managing all the technical operations of the Ad.net platform and infrastructure. At Ad.net, he has played a key role in developing and refining meta-search ad-serving technology. Tony has more than 10 years of technology experience and has previously held senior-level positions at Internet companies including Scour.net, which was sold to Centerspan Communications (an Intel company) and Redswoosh, which was acquired by Akamai Technologies. Tony has been an original team member of multiple technology startups and has developed innovative ways to deliver content to consumers via unique data-sharing technology. Tony attended UCLA.

Caryn Wernecke, Chief Financial Officer

Caryn manages all of the financial matters of the company, including accounting and financial reporting, budgeting and financial planning. In addition, she oversees the human resources function at Ad.net. Caryn has over 10 years of financial management experience, from involvement in major acquisitions by a public company to overseeing day-to-day accounting and financial tasks. She brings significant experience in internet advertising to her role at Ad.net. Caryn graduated from UCLA in 2000 with a BA degree.

Scott Higgason, Vice President of Account Management

Scott oversees the performance and growth of advertiser campaigns through managed optimization, utilization of automated, SmartPricing technology, and media buying and ad operations. He leads the Account Management and Media Buying teams whose goals are to build long-term advertiser relationships and maximize advertiser campaign ROI. Scott has more than 15 years of experience and a track record of success in online advertising. Prior to working in internet advertising, Scott was Regional Manager of Account Management for AT&T. Scott earned a BA degree in English Literature from Chapman University.

Adam Clayton, VP of Operations, Video and Display

Adam is responsible for the inception, growth and continued success of the video and display products at Ad.net. Adam brings more than seven years of digital media experience, building strategic partnerships and operational solutions for Fortune 500 brands and performance marketers. Prior to joining Ad.net, Adam worked at Yelp, Keypath Education and Adknowledge, where he led operations and account management efforts in building successful video and display networks. Adam earned a BS degree in Public Relations and English from Kansas State University and an M.B.A. in Entrepreneurship and Marketing from the University of Missouri-Kansas City’s Bloch School of Management.

Todd Ulise, Vice President

Todd runs the sales team at Ad.net and is responsible for new client acquisition and revenue. He brings 16+ years of experience in digital marketing and has held various leadership positions. Prior to joining Ad.net, Todd founded iMarket Services (IMS) and The Laugh Button, a boutique digital agency and comedy destination site whose clients included Comedy Central, HBO, Nickelodeon, Sierra Mist and NBC Universal. Prior to IMS Todd started the Publishing team at TrafficMarketPlace the first performance based online ad network. Todd graduated from University of Arizona Cum Laude with a Triple Major in Entrepreneurship, Philosophy and Political Science and received an M.B.A in Leadership and Management from Pepperdine University.

Roy Firestone, Vice President of Product

Roy Firestone brings more than 20 years of experience to Ad.net, where he serves as vice president of product and oversees all product strategy and development. Prior to joining Ad.net, Roy served as vice president of product at native ad network MGID where he pioneered video within content recommendation widgets.  Previously, as senior director of product for Engage BDR, he helped grow the company’s mobile and desktop video business by 400 percent in less than a year through proprietary technology and programmatic partnerships. Before that, Roy served as director of monetization at video advertising solution provider, ZEFR. Prior to joining ZEFR, Roy served as vice president of advanced video at digital media platform Xaxis, where he was named an inventor on a patented virtual toy box advertising unit and grew video account revenue by 32 percent. Earlier in his career, Roy held product development and IT roles at several prominent companies including SourceLink, USA Today, and Accenture.

Roy is also passionate about giving back to the community and serving others. He currently sits on the board of directors for Extraordinary Families, a leading nonprofit foster family, adoption and advocacy agency dedicated to improving the daily lives and long-term outcomes of children and youth in foster care.

Roy earned his bachelor’s degree in business administration, with a focus on computer information systems, from James Madison University.